Instructor
Michelle Tempesta
Holly Tarnower is a distinguished teaching artist and performer based in Boston
Description
Practical examination of marketing from startups to nonprofits, including opportunities to gain hands-on, applicable experience, emphasizing the mindset and skillset to apply marketing principles. Consumer behavior, market research, audience targeting and segmentation, positioning, digital marketing, and the elements of the marketing mix. Importance of personal branding and the application of marketing principles in professional settings.