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X-ORIGINAL-URL:https://derbyecenter.tufts.edu
X-WR-CALDESC:Events for Derby Entrepreneurship Center at Tufts
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DTSTART;TZID=America/New_York:20220615T093000
DTEND;TZID=America/New_York:20220615T110000
DTSTAMP:20260425T233408
CREATED:20220607T001043Z
LAST-MODIFIED:20220626T185940Z
UID:1677-1655285400-1655290800@derbyecenter.tufts.edu
SUMMARY:Entrepreneurial Workshop: Market Segmentation and Selection (Recording available)
DESCRIPTION:The first thing to do in new venture creation is to build a deep understanding of the market and customers. We will review how we might define the market\, come up with a segmentation framework\, pick a beachhead market segment to start with\, and conduct a quick market sizing and analysis exercise via secondary market research techniques to make sure the chosen segment is big and impactful. You will come away with the tools to review your market selection criteria and pivot as needed. \nThis session is led by Prof. Elaine Chen\, Cummings Family Professor of the Practice in Entrepreneurship and Director\, Derby Entrepreneurship Center. \nHosted by the Derby Entrepreneurship Center (DEC). \nThis Entrepreneurial Workshop Series is part of the Tufts Venture Accelerator. Full time accelerator cohort members will be in-person – everyone else is welcome to join by Zoom. \n  \nVIEW SLIDES\nWATCH RECORDING
URL:https://derbyecenter.tufts.edu/event/workshop-segmentation/
LOCATION:Joyce Cummings Center\, 177 College Ave\, Medford\, 02155\, United States
CATEGORIES:Workshops,TVA22
ATTACH;FMTTYPE=image/jpeg:https://derbyecenter.tufts.edu/wp-content/uploads/2022/06/Segmentation-and-BHM.jpeg
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BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220615T111500
DTEND;TZID=America/New_York:20220615T124500
DTSTAMP:20260425T233408
CREATED:20220607T031841Z
LAST-MODIFIED:20220626T185944Z
UID:1825-1655291700-1655297100@derbyecenter.tufts.edu
SUMMARY:Entrepreneurial Workshop: The Science of Sales (Recording available)
DESCRIPTION:Marketing isn’t Sales\, and Sales isn’t Marketing\, but they are both joined at the hip since every product\, every service and job needs to “sold” in order to close any deal. Our “Science of Sales” workshop explores process\, tools\, technology\, metrics and most importantly\, the people that are required to actually sell\, close orders and bring in revenue. \nThis session is led by Prof. Jack Derby\, Professor of Practice and Member of the Board of Advisors\, Derby Entrepreneurship Center. \nHosted by the Derby Entrepreneurship Center (DEC). \nThis Entrepreneurial Workshop Series is part of the Tufts Venture Accelerator. Full time accelerator cohort members will be in-person – everyone else is welcome to join by Zoom. \n\n\nWATCH RECORDING
URL:https://derbyecenter.tufts.edu/event/workshop-sales/
LOCATION:Joyce Cummings Center\, 177 College Ave\, Medford\, 02155\, United States
CATEGORIES:Workshops,TVA22
ATTACH;FMTTYPE=image/jpeg:https://derbyecenter.tufts.edu/wp-content/uploads/2022/06/Sales.jpeg
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DTSTART;TZID=America/New_York:20220615T131500
DTEND;TZID=America/New_York:20220615T144500
DTSTAMP:20260425T233408
CREATED:20220607T044108Z
LAST-MODIFIED:20220626T185949Z
UID:1858-1655298900-1655304300@derbyecenter.tufts.edu
SUMMARY:Entrepreneurial Workshop: Go To Market Strategy (Recording available)
DESCRIPTION:In this workshop\, we will explore how to define buyer personas for your stakeholders (including your end users\, your economic buyers and more) for B2C (business to consumer)\, B2B (business to business)\, B2G (business to government) and other types of businesses (B2B2C… B2G2C… etc). We will map the buying process\, starting with how your economic buyer or end user becomes aware they have a problem\, search for and evaluate a solution\, then make a decision to buy or adopt that solution. We will discuss awareness generation and explore pricing strategies as the type of business you are building and your pricing strategy both play an important role in driving your go to market strategy. \nThis session is led by Prof. Tina Weber\, Faculty Director of the Tufts Venture Accelerator. \nHosted by the Derby Entrepreneurship Center (DEC). \nThis Entrepreneurial Workshop Series is part of the Tufts Venture Accelerator. Full time accelerator cohort members will be in-person – everyone else is welcome to join by Zoom. \n  \nVIEW SLIDES\nWATCH RECORDING
URL:https://derbyecenter.tufts.edu/event/workshop-gtm/
LOCATION:Joyce Cummings Center\, 177 College Ave\, Medford\, 02155\, United States
CATEGORIES:Workshops,TVA22
ATTACH;FMTTYPE=image/jpeg:https://derbyecenter.tufts.edu/wp-content/uploads/2022/06/GTM.jpeg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/New_York:20220615T160000
DTEND;TZID=America/New_York:20220615T173000
DTSTAMP:20260425T233409
CREATED:20220607T044901Z
LAST-MODIFIED:20220613T205228Z
UID:1860-1655308800-1655314200@derbyecenter.tufts.edu
SUMMARY:Full time cohort only: Getting to know your cohort
DESCRIPTION:In this session we will use interactive activities to help you get to know other teams in the cohort. \nHosted by the Derby Entrepreneurship Center (DEC). \nThis event is open to Full Time participants of the Tufts Venture Accelerator only.
URL:https://derbyecenter.tufts.edu/event/cohort/
LOCATION:Joyce Cummings Center\, 177 College Ave\, Medford\, 02155\, United States
CATEGORIES:PRIVATE,TVA22
ATTACH;FMTTYPE=image/jpeg:https://derbyecenter.tufts.edu/wp-content/uploads/2022/06/Getting-to-know-cohort.jpg
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DTSTART;TZID=America/New_York:20220615T180000
DTEND;TZID=America/New_York:20220615T190000
DTSTAMP:20260425T233409
CREATED:20220610T013936Z
LAST-MODIFIED:20220614T000227Z
UID:1949-1655316000-1655319600@derbyecenter.tufts.edu
SUMMARY:Tufts Venture Accelerator: Fireside chat with an Accelerator Alumni
DESCRIPTION:Join us for a fireside chat with Brawner Quan\, a Tufts Venture Accelerator 2021 Alumni and hear his journey from a tech-driven entrepreneur to understanding the market implications of his venture – and how he ultimately became a cofounder of MarkIt\, a second team that was also in the Tufts Venture Accelerator 2021 cohort. \nHosted by the Derby Entrepreneurship Center (DEC). \nThis event is open to Full Time participants of the Tufts Venture Accelerator only.
URL:https://derbyecenter.tufts.edu/event/tva22-alumfireside/
LOCATION:Joyce Cummings Center\, 177 College Ave\, Medford\, 02155\, United States
CATEGORIES:PRIVATE,TVA22
ATTACH;FMTTYPE=image/jpeg:https://derbyecenter.tufts.edu/wp-content/uploads/2022/06/fireside-chat-brawner.jpg
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