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SUMMARY:Entrepreneurial Workshop: Design Thinking
DESCRIPTION:Professors Wendy Grossman and Avital Shira will guide you through an interactive workshop where you will learn to apply Design Thinking to any professional setting. You will discover how creative and innovative you all are and how you can unleash your problem solving skills and entrepreneurial potential through play. \nThis session is led by Prof. Wendy Grossman and Prof. Avital Shira\, who are both Lecturers at the Derby Entrepreneurship Center. \nHosted by the Derby Entrepreneurship Center (DEC). \nThis Entrepreneurial Workshop Series is part of the Tufts Venture Accelerator. Open to Full-Time Tufts Venture Accelerator Cohort Members only.
URL:https://derbyecenter.tufts.edu/event/workshop-designthinking/
LOCATION:Joyce Cummings Center\, 177 College Ave\, Medford\, 02155\, United States
CATEGORIES:Workshops,TVA22
ATTACH;FMTTYPE=image/jpeg:https://derbyecenter.tufts.edu/wp-content/uploads/2022/06/Design-Thinking.jpg
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UID:2543-1656507600-1656513000@derbyecenter.tufts.edu
SUMMARY:Entrepreneurial Workshop: Branding!
DESCRIPTION:When you look at a brand like Patagonia\, or Coca-cola\, or Apple\, you immediately know what they stand for. But it is so much more than just the logo and tag line. Branding starts with thinking about the company’s “why” and how you want to communicate to the world. Once you get that sorted\, the rest would follow: The logo (including a glyph and a word mark)\, top level positioning and so forth\, followed by a style guide with details on a color palette and the choice of fonts and typefaces that helps everyone who creates content for you achieve a unified look and feel. Join us in this workshop and hear how we use our accelerator’s own teams as case studies to dive into the actual process of building a brand from the ground up. \nThis session is led by Prof. Tina Weber\, Lecturer at the Derby Entrepreneurship Center and the Faculty Director of the Tufts Venture Accelerator\, 2022. \nHosted by the Derby Entrepreneurship Center (DEC). \nThis Entrepreneurial Workshop Series is part of the Tufts Venture Accelerator. Open to Full-Time Tufts Venture Accelerator Cohort Members only.
URL:https://derbyecenter.tufts.edu/event/branding/
LOCATION:Joyce Cummings Center\, 177 College Ave\, Medford\, 02155\, United States
CATEGORIES:Workshops,TVA22
ATTACH;FMTTYPE=image/jpeg:https://derbyecenter.tufts.edu/wp-content/uploads/2022/06/Branding.jpg
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