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DTSTART;TZID=America/New_York:20230615T090000
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DTSTAMP:20260422T185126
CREATED:20230605T184138Z
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UID:7938-1686819600-1686825000@derbyecenter.tufts.edu
SUMMARY:Entrepreneurial Workshop: The Science of Sales
DESCRIPTION:Marketing isn’t Sales\, and Sales isn’t Marketing\, but they are both joined at the hip since every product\, every service and job needs to “sold” in order to close any deal. Our “Science of Sales” workshop explores process\, tools\, technology\, metrics and most importantly\, the people that are required to actually sell\, close orders and bring in revenue.  \nThis session is led by Prof. Jack Derby\, Professor of Practice and Member of the Board of Advisors\, Derby Entrepreneurship Center. \nHosted by the Derby Entrepreneurship Center (DEC). \nThis Entrepreneurial Workshop Series is part of the Tufts Venture Accelerator. Full time accelerator cohort members will be in-person. Everyone else is welcome to join by Zoom. \nhttps://www.eventbrite.com/e/the-science-of-sales-jack-derby-tickets-641566270987?aff=oddtdtcreator
URL:https://derbyecenter.tufts.edu/event/biz-models-pricing-strategies-2/
LOCATION:MA
CATEGORIES:Workshops,TVA23
ATTACH;FMTTYPE=image/jpeg:https://derbyecenter.tufts.edu/wp-content/uploads/2023/06/Slide9.jpeg
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DTSTART;TZID=America/New_York:20230615T110000
DTEND;TZID=America/New_York:20230615T120000
DTSTAMP:20260422T185126
CREATED:20230605T184642Z
LAST-MODIFIED:20230627T162943Z
UID:7940-1686826800-1686830400@derbyecenter.tufts.edu
SUMMARY:Entrepreneurial Workshop: Marketing Planning - Branding\, Digital\, Content
DESCRIPTION:When you look at a brand like Patagonia\, or Coca-cola\, or Apple\, you immediately know what they stand for. But it is so much more than just the logo and tag line. Branding starts with thinking about the company’s “why” and how you want to communicate to the world. Once you get that sorted\, the rest would follow: The logo (including a glyph and a word mark)\, top level positioning and so forth\, followed by a style guide with details on a color palette and the choice of fonts and typefaces that helps everyone who creates content for you achieve a unified look and feel. Join us in this workshop and hear how we use our accelerator’s own teams as case studies to dive into the actual process of building a brand from the ground up. \nhttps://www.eventbrite.com/e/marketing-planning-branding-digital-content-tina-weber-tickets-641571616977?aff=oddtdtcreator
URL:https://derbyecenter.tufts.edu/event/marketing-planning-branding/
LOCATION:MA
CATEGORIES:Workshops,TVA23
ATTACH;FMTTYPE=image/jpeg:https://derbyecenter.tufts.edu/wp-content/uploads/2023/06/Slide10.jpeg
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DTSTART;TZID=America/New_York:20230615T130000
DTEND;TZID=America/New_York:20230615T143000
DTSTAMP:20260422T185126
CREATED:20230605T185224Z
LAST-MODIFIED:20230627T163018Z
UID:7942-1686834000-1686839400@derbyecenter.tufts.edu
SUMMARY:Entrepreneurial Workshop: Entrepreneurial Finance
DESCRIPTION:In this workshop\, we will review each team’s unit and overall economics – two sets of concepts that are necessary for you to learn to build a financially sustainable venture. We will look into key concepts around cost of goods sold (COGS)\, life time value (LTV)\, and customer acquisition cost (CAC). We will show you how to think about forecasting revenue when everything is unknown about your business. We will review your pro-forma profit-and-loss statement (P&L) and help you examine your assumptions and ask the hard questions even though all the numbers are bound to be wrong at this early stage.  \nThis session is led by Prof. Frank Apeseche\, Professor of Practice at Tufts University.  \nHosted by the Derby Entrepreneurship Center (DEC). \nThis Entrepreneurial Workshop Series is part of the Tufts Venture Accelerator. Full time accelerator cohort members will be in-person. Everyone else is welcome to join by Zoom. \nhttps://www.eventbrite.com/e/entrepreneurial-finance-frank-apeseche-tickets-641578276897
URL:https://derbyecenter.tufts.edu/event/tva23-lean-2/
LOCATION:MA
CATEGORIES:Workshops,TVA23
ATTACH;FMTTYPE=image/jpeg:https://derbyecenter.tufts.edu/wp-content/uploads/2023/06/Slide11.jpeg
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DTSTART;TZID=America/New_York:20230615T150000
DTEND;TZID=America/New_York:20230615T163000
DTSTAMP:20260422T185126
CREATED:20230605T190045Z
LAST-MODIFIED:20230627T163111Z
UID:7944-1686841200-1686846600@derbyecenter.tufts.edu
SUMMARY:Entrepreneurial Workshop: Executive Summary Clinic
DESCRIPTION:Now that we have covered all the key elements of businessplanning\, let’s get to work with an executive summary. We will review bestpractices and use cases for an executive summary\, especially for fund raising\,and break out into small groups to review each team’s executive summaries andoffer suggestions for improvements. \nHosted by the Derby Entrepreneurship Center (DEC). \nThis Entrepreneurial Workshop Series is part of the Tufts Venture Accelerator. Full time accelerator cohort members will be in-person. Everyone else is welcome to join by Zoom. \nhttps://www.eventbrite.com/e/executive-summary-clinic-tina-weber-idicula-mathew-elaine-chen-tickets-641583502527
URL:https://derbyecenter.tufts.edu/event/tva23-executive-summary/
LOCATION:MA
CATEGORIES:Workshops,TVA23
ATTACH;FMTTYPE=image/jpeg:https://derbyecenter.tufts.edu/wp-content/uploads/2023/06/Slide12.jpeg
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