Session Description

When you look at a brand like Patagonia, or Coca-cola, or Apple, you immediately know what they stand for. Branding starts with thinking about the company’s “why” and how you want to tell the story of your business. Once you get that sorted, the rest would follow:

• The company name (most people change their company name at least once)
• The logo (ditto)
• Tag line and top level positioning
• Style guide with details on a color palette and the choice of fonts and typefaces that helps everyone who creates content for you achieve a unified look and feel.

In this workshop, you will apply principles shared in the session to each other’s branding treatment, and help each other evolve your approach to showcase your brand values.