Session Description

In this workshop, you will define and create your approach for both your initial Marketing and Sales strategies along with the tactics that you will need to support those directions. You will get specific about the personas you are marketing and selling to and how you are going to reach those individuals that will lead to your first 10 paying customers.  You will look into not only where need to go for both primary and secondary research but also how to develop specific communications strategies that produce both marketing and sales conversions that lead to the initial revenue that you are forecasting.   You will develop a channel strategy, a hypothesis for your sales process and timeline and come up with a way to manage sales prospects within a CRM system. You will put together a basic sales plan and a sales playbook which include specific tactics that you can put into play immediately.