Instructors
Josh Wiesman
Kate Weiler
Description
Overview
This course covers the entrepreneurial process from conception to commercialization or launch of a new venture focused on a consumer product. It looks at both process and people involved in assessing ideas, exploiting opportunities, gathering resources, and converting concepts into financially and technically viable businesses. We will pay particular attention to the ways in which students can apply their different skill sets and abilities to enter and succeed in business. The course seeks to help students think through the career path that makes the most sense for them given their particular backgrounds and aspirations in both an entrepreneurial or corporate environments.
What people say
“In this class, I got to create a consumer product from scratch and got to learn what components to analyze in order to make it a successful product in the market. This information will be helpful when I work in the STEM side of industry because I will have the business knowledge of how to make a product successful while actually making the product.”
– An ENT161 Student
“This course has opened my eyes to the many considerations that go into starting a business. From the discussions on exiting a business to sales and marketing, I learned something new each week that I can add to my entrepreneurial tool kit.”
– An ENT161 Student