This course covers the entrepreneurial process from conception to commercialization or launch of a new venture focused on a consumer product. It looks at both process and people involved in assessing ideas, exploiting opportunities, gathering resources, and converting concepts into financially and technically viable businesses. We will pay particular attention to the ways in which students can apply their different skill sets and abilities to enter and succeed in business. The course seeks to help students think through the career path that makes the most sense for them given their particular backgrounds and aspirations in both an entrepreneurial or corporate environments.
Preview syllabus here. (Subject to change – consult Canvas for current version)