Instructor
Elaine Chen
Elaine Chen is the Cummings Family Professor of the Practice in Entrepreneurship and the Director of Derby Entrepreneurship Center at Tufts.
Idicula Mathew
Idicula is an entrepreneur with over eight years of experience in scaling startups, entrepreneurship, accelerator coaching, venture capital, medical device/pharmaceutical and SAAS innovations.
Description
Practical examination of marketing from startups to nonprofits, including opportunities to gain hands-on, applicable experience, emphasizing the mindset and skillset to apply marketing principles. Consumer behavior, market research, audience targeting and segmentation, positioning, digital marketing, and the elements of the marketing mix. Importance of personal branding and the application of marketing principles in professional settings.