TGI 113 | ENT183J Essentials of Marketing (2 credits, Second Half)
When:  Spring
Credits:  2 credits, Second Half
Enrollment Restrictions:  None
Additional Notes:  


Elaine Chen

Elaine Chen

Elaine Chen is the Cummings Family Professor of the Practice in Entrepreneurship and the Director of Derby Entrepreneurship Center at Tufts.
Idicula Mathew

Idicula Mathew

Idicula is an entrepreneur with over eight years of experience in scaling startups, entrepreneurship, accelerator coaching, venture capital, medical device/pharmaceutical and SAAS innovations.


Practical examination of marketing from startups to nonprofits, including opportunities to gain hands-on, applicable experience, emphasizing the mindset and skillset to apply marketing principles. Consumer behavior, market research, audience targeting and segmentation, positioning, digital marketing, and the elements of the marketing mix. Importance of personal branding and the application of marketing principles in professional settings.