Instructor

Description

Introductory course that takes students through all phases of business creation for an actual small business. Students will survey their skills, interests, assets and resources, choose a target market segment and associated customer problem, and create a plan for a small business built around their hobbies or professional skills. Students will learn the in’s and out’s of primary market research, iterative solution development, marketing and sales, basics of small business finance, and legal and accounting considerations. At the end of the course, they will have a real business they can launch and run as a side hustle.