TGI 113 | ENT193.23J Essentials of Marketing (2 credits, Second Half)
When:  Spring
Credits:  2 credits, Second Half
Enrollment Restrictions:  None
Additional Notes:  

Instructor

TBD

Description

Practical examination of marketing from startups to nonprofits, including opportunities to gain hands-on, applicable experience, emphasizing the mindset and skillset to apply marketing principles. Consumer behavior, market research, audience targeting and segmentation, positioning, digital marketing, and the elements of the marketing mix. Importance of personal branding and the application of marketing principles in professional settings.