Session Description

In venture creation, knowledge about the market and customers is always evolving. You will review and refine your target market, TAM/SAM/SOM, and discuss whether your chosen area focus is a good match for a beachhead market based on your own selection criteria – and if not, how you might pivot to a more favorable beachhead market. 

You will then review your stakeholder map, review what you know about each stakeholder’s needs and goals, identify and prioritize gaps in knowledge, and create a plan to close those gaps.

You will come away with an actionable plan for primary market research, starting with research  subject recruitment that you can deploy starting immediately.