Session Description

In this workshop, you will explore your current hypotheses for business models and pricing strategy. You will draw inspiration from, but not become constrained by, precedence in how your competitors or other players in the market have charged for similar solutions – and how to define your own path forward with this background information. You will review and refine your hypotheses and strategize on how you might test purchase intent and pricing elasticity.

You will come away with an actionable plan to validate your hypotheses for your ability to prove that your paying customers will be interested in paying for your products and services.