In this workshop, we will explore how to define buyer personas for your stakeholders (including your end users, your economic buyers and more) for B2C (business to consumer), B2B (business to business), B2G (business to government) and other types of businesses (B2B2C… B2G2C… etc). We will map the buying process, starting with how your economic buyer or end user becomes aware they have a problem, search for and evaluate a solution, then make a decision to buy or adopt that solution. We will discuss awareness generation and explore pricing strategies as the type of business you are building and your pricing strategy both play an important role in driving your go to market strategy.

This session is led by Prof. Tina Weber, Faculty Director of the Tufts Venture Accelerator.

Hosted by the Derby Entrepreneurship Center (DEC).

This Entrepreneurial Workshop Series is part of the Tufts Venture Accelerator.