Jack is a professor within the Derby Entrepreneurship Center at Tufts where he teaches separate courses in marketing and in sales.
Marketing isn’t Sales, and Sales isn’t Marketing, but they are both joined at the hip since every product, every service and job needs to “sold” in order to close any deal. Our “Science of Sales” course explores process, tools, technology, metrics and most importantly, the people that are required to actually sell, close orders and bring in revenue.
Preview syllabus here. (Subject to change – consult Canvas for current version)