TML013 | ENT013 Essentials of Marketing
When:  Various
Credits:  3 credits
Enrollment Restrictions:  None
Additional Notes:  


Michelle Tempesta

Michelle Tempesta

Holly Tarnower is a distinguished teaching artist and performer based in Boston


Practical examination of marketing from startups to nonprofits, including opportunities to gain hands-on, applicable experience, emphasizing the mindset and skillset to apply marketing principles. Consumer behavior, market research, audience targeting and segmentation, positioning, digital marketing, and the elements of the marketing mix. Importance of personal branding and the application of marketing principles in professional settings.