How Products Get Launched

How do products move from being built to being used? In this fireside chat, Julia, a Product Marketing Associate at CarGurus, offers a clear, real-world introduction to how products get launched. She will break down what product marketing is, how it differs from product management, and the day-to-day work involved in bringing products to market.

Our confirmed speakers include:

• Julia Giatrelis is a double Jumbo who is currently a Product Marketing Associate at CarGurus. She is also the Founder & CEO of GlutenFreedomForAll, a gluten free snack company for people with celiac disease.
• This panel is moderated by Professor Elaine Chen, a hardware startup veteran who has run numerous engineering and product management organizations prior to joining Tufts. Elaine holds a Bachelor and Master of Science in Mechanical Engineering from MIT.

This is an Inside the Classroom event hosted by Professor Elaine Chen, who teaches ENT162 Bringing Product to Market at Tufts University.