Marketing, CX, and Strategy: Oh my!

It’s one thing to have an idea or an invention, it is another to identify your customers, understand their desires, and strategically engage to leverage your ideas for success. In this speaker series session, we will be joined by marketing guru Kathy Linhares who will share her insights, tricks, and tips for success. Kathy holds her BA from Emerson College and her MBA from BU’s Questrom School of Business.

This talk is part of our “Inside the Entrepreneurial Classroom at Tufts” series where we open up guest speaker segments of Tufts University’s undergraduate entrepreneurship courses to the public.

Hosted by the Derby Entrepreneurship Center (DEC).