Alex Farmer is currently the Chief Customer Officer at Nezasa, a Zurich-HQ travel tech start-up. He is also the founder of Customer Success Excellence, the world’s first awards ceremony dedicated to customer success. Previously he served as VP of Customer Success at Cognite, an Oslo-based DataOps scale-up and was named a 2021 Top 25 Customer Success Influencer by SuccessCOACHING. Prior to this, Alex served as VP of European Sales and Customer Success at Incopro, a brand protection technology company, where he led the global customer success, partnerships, onboarding, training, and support functions and the EMEA sales team. Earlier in his career, Alex built the customer success function at HR tech scale-up Fairsail which became one of the fastest-growing tech companies in the UK and was acquired by Sage in March 2017 to form Sage People. He is originally from San Francisco but is located in London.