Betsy Goodrich

Lecturer | Co-Owner and VP Design, Manta Design
Courses:  ENT100 Creativity, Innovation and Entrepreneurial Thinking

Betsy is the Co-Owner and VP Design of Manta Design, a product design consultancy with over 25 years of design leadership developing successful products in the healthcare, consumer and robotics markets. 

Betsy Goodrich has been involved in product development for the past 30 years in both consulting and corporate design. Her experience includes medical instrumentation, consumer products, sporting goods, and business equipment.

Prior to Manta Design, Betsy worked as a consultant developing products for Haemonetics, Plantronics, the Valleylab division of Pfzier, and Instrumentation Laboratory. She has extensive experience with medical and consumer electronic products. Her work has included user research and product testing for international markets.

Betsy is very active with the Industrial Designers Society of America (IDSA).  Previously, she held the offices of Director-at-Large, IDSA Boston Chapter Chair, and has served on IDSA’s Board of Directors. She is also a Member of the Board of Directors of the Design Management Institute, an international membership organization that connects design to business, to culture, to customers—and to the changing world. 

Betsy has a Bachelor’s of Science in Industrial Design from the University of the Arts, Philadelphia, PA.