Serial entrepreneur with experience pre-launch through IPO, channeling energy and expertise into the political arena with a particular interest in women and first-time candidates. My experience founding and running startups and mentoring and investing in other founders informs my holistic view of a campaign and helps me see what others might not. I structure effective and cost-efficient grassroots campaigns. They feature distributed and relational strategies using targeted messaging to increase voter participation through positive persuasion and thoughtful communication with voters as well as for collecting data to reinforce campaign goals and help increase the efficacy of campaign communications. Partnering with the coms and policy teams to create an effective feedback loop. Create effective engagement funnels to identify and train super volunteers. I introduce selective technology that acts as a force multiplier for the field organization and social media team.