Jordan Kivelstadt has spent the last 15 years innovating in the beverage alcohol industry. After leaving management consulting in 2006, Jordan spent three years traveling around the world learning to make wine. He then founded Kivelstadt Cellars, a small winery focused on Rhone Wines. In addition, Jordan founded Free Flow Wines, a leading wine packaging and logistics company, that created the US wine on tap movement. Free Flow was sold to private equity in 2016, and Jordan has since pursued other ventures. Today, Jordan serves on the Board of multiple ventures and non-profits, while growing his family wine brand. He lives in Sonoma, with his wife and two kids.