Karen Cassel

President and CEO, MedicAlert

Appointed as MedicAlert’s President & CEO in October 2020, Karen is a digital marketing pioneer and start-up veteran. She has been leading and scaling digital marketing services companies for over 20 years. While CEO of Caring.com, Karen transformed the company into the number two senior care referral business in the nation and led it through two successful exits.

Prior to Caring.com, Karen’s other leadership positions include social media giant Tagged, as well as digital marketing companies QuinStreet, Exponential Interactive, and Focus Media, where she led the turnaround and sale to Ziff Davis Media.

Karen earned her M.B.A. from Stanford University’s GSB and a B.S. in Mathematics and Quantitative Economics from Tufts University.