Maggie Kullman

B2B Marketing Manager, Mastercard Data & Services
Maggie Kullman is a versatile partnership, marketing, and business development leader who has thrived in diverse companies and sectors, from startup tech to leading global industrial companies. She consistently identifies new value-creation opportunities, pursues a win-win path forward, and propels strategic business growth.

Her recent experience has centered on the tech sector, where her strategies have driven increases in revenue and customer reach. As Partner and Product Marketing Manager for Clari, a revenue operations platform, she negotiated a partner marketing strategy with multi-channel campaigns that boosted new joint product adoption to nearly 40% of customers. At the same time, her competitive intelligence program improved the sales team’s win rate by 50% in less than a year. Prior to Clari, she led the critical analysis that paved the way for Nanograf, a battery technology startup, to expand into 3 new industry verticals.

Before business school, she served in multiple marketing and communications roles within GE. Initially, in the communications leadership development program, she steered the initiative to gather and create concise and coordinated brand stories across all GE businesses for 2 consecutive annual reports, reaching 2M+ investors globally. She also collaborated to launch FastWorks, a program to streamline processes and foster “lean startup methodologies,” that was rolled out to 50K employees. Later, for one of GE’s businesses, she played a key external-facing role in engaging customers, partners, and the community following the opening of a new Texas plant.

Throughout her career, she’s built a reputation as a relationship builder. Working closely and effectively with existing and prospective partners up to the C-suite, and internally at all levels and across functions, including the sales, marketing, engineering, and product teams.

Maggie earned a Master of Business Administration (MBA) from Northwestern University’s Kellogg School of Management and a Bachelor of Science (BS) in Psychology, with a minor in Entrepreneurial Leadership from Tufts University. In addition to having lived, worked, and traveled in more than 50 countries, she is a voting member of the Seneca-Cayuga Nation.