Primary Market Research

Entrepreneurial Workshops and Speaker Events

Professor Elaine Chen

Director, Derby Entrepreneurship Center; Cummings Family Professor of the Practice in Entrepreneurship; Founder and Managing Director, ConceptSpring

In this workshop on primary market research (PMR), we will provide a brief overview of the full range of qualitative and quantitative research techniques for entrepreneurs and innovators to build knowledge about their target customer. We will do a skills clinic on two techniques: detailed interviews and landing page tests. We will also briefly cover cold emailing and networking to get research subjects.

This session is led by Prof. Elaine Chen, Director of the Derby Entrepreneurship Center.

Hosted by the Derby Entrepreneurship Center (DEC).

This Entrepreneurial Workshop Series is part of the Tufts Venture Accelerator.