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Entrepreneurial Workshop: Marketing Planning – Branding, Digital, Content
When you look at a brand like Patagonia, or Coca-cola, or Apple, you immediately know what they stand for. But it is so much more than just the logo and tag line. Branding starts with thinking about the company’s “why” and how you want to communicate to the world. Once you get that sorted, the rest would follow: The logo (including a glyph and a word mark), top level positioning and so forth, followed by a style guide with details on a color palette and the choice of fonts and typefaces that helps everyone who creates content for you achieve a unified look and feel. Join us in this workshop and hear how we use our accelerator’s own teams as case studies to dive into the actual process of building a brand from the ground up.