Disrupting your own business with a new product

What do you do when a product innovation on an existing product line gets rave reviews from a new customer segment and opens up new opportunities in a market that the company has never played in before? Join us in this virtual fireside chat where Steve Ng, E86 and Marketing and Customer Service Manager of Hamboards (where he is one of the owners) will discuss how a new truck design appealed to new customers not currently in their ecosystem – and what the company is doing to win over this new customer segment. Complete with a demo of a sample board.

This talk is part of our “Inside the Entrepreneurial Classroom at Tufts” series where we open up guest speaker segments of Tufts University’s undergraduate entrepreneurship courses to the public.

Hosted by the Derby Entrepreneurship Center (DEC).