Marketing isn’t Sales, and Sales isn’t Marketing, but they are both joined at the hip since every product, every service and job needs to “sold” in order to close any deal. Our “Science of Sales” workshop explores process, tools, technology, metrics and most...
The first thing to do in new venture creation is to build a deep understanding of the market and customers. We will review how we might define the market, come up with a segmentation framework, pick a beachhead market segment to start with, and conduct a quick market...
In this session, we will review key frameworks and concepts that we will be using to coach and guide your progress throughout the summer, including Lean Startup, Customer Development, Disciplined Entrepreneurship and importantly, Lean Canvas (BMC). We will be using...
Did you know that team problems is the #3 reasons why startups fail (right behind “No market need” and “Ran out of cash”)? In fact it might be #2 because team trouble is one big reason you might run out of cash (because you are not operating effectively). In this...
