Entrepreneurial Workshop: Branding!

Entrepreneurial Workshop: Branding!

When you look at a brand like Patagonia, or Coca-cola, or Apple, you immediately know what they stand for. But it is so much more than just the logo and tag line. Branding starts with thinking about the company’s “why” and how you want to communicate...
Entrepreneurial Workshop: Design Thinking

Entrepreneurial Workshop: Design Thinking

Professors Wendy Grossman and Avital Shira will guide you through an interactive workshop where you will learn to apply Design Thinking to any professional setting. You will discover how creative and innovative you all are and how you can unleash your problem solving...