In this workshop, NSF iCorp alum and award winning medical device entrepreneur, Idicula Mathew, will review customer discovery best practices, audit the research done to date by each team, and help you plan for ongoing customer research.
We will then help you explore how market selection leads to building buyer personas and an associated buying process, starting with how your economic buyer or end user becomes aware they have a problem, search for and evaluate a solution, then make a decision to buy or adopt that solution.
In this workshop, we will explore various ways your venture scan make money through different business models and pricing strategies.
Join us for a fireside chat with the alumni of Tufts Venture Accelerator 2022 and learn how they utilized resources from Tufts to build their ventures from the ground up.