Entrepreneurial Workshop: Market Segmentation and Selection (Recording available)
We will review how we might define the market, come up with a segmentation framework, pick a beachhead market, and conduct a quick market sizing and analysis exercise.
We will review how we might define the market, come up with a segmentation framework, pick a beachhead market, and conduct a quick market sizing and analysis exercise.
Our “Science of Sales” workshop explores process, tools, technology, metrics and most importantly, the people that are required to actually sell, close orders and bring in revenue.
In this go-to-market strategy workshop, we will look at buyer personas and the buying process and explore various ways to raise awareness for your solution.