Module 4: Go to market strategy
With the problem and the solution defined and early validation of problem-solution fit established, you are ready to think about your go-to-market (GTM) strategy. Simply put, this is the process with which you will bring your product or service to end customers. You will find that the process of developing your GTM strategy closely mirrors how you develop great solutions via design thinking or user-centered design: You have to start with humans.
The difference here is that rather than only talking to end users, you need to find and build knowledge about ALL of the stakeholders who are involved in making a purchase decision for your product or service. In this module we will cover the following key topics.
- Buyer personas and the buying process: We will explain how you might map and build personas for each of the stakeholders involved in the buying process.
- Funnel metrics and growth hacking: We will discuss the sales funnel and explore options for awareness generation & the use of data to drive sales.
- Channel strategy & GTM: We will pull it all together and show you how to develop a go to market strategy for your venture.
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