Professors Wendy Grossman and Avital Shira will guide you through an interactive workshop where you will learn to apply Design Thinking to any professional setting. You will discover how creative and innovative you all are and how you can unleash your problem solving...
In this workshop on primary market research (PMR), we will provide a brief overview of the full range of qualitative and quantitative research techniques for entrepreneurs and innovators to build knowledge about their target customer. We will do a skills clinic on two...
In this workshop, we will explore various ways to make money through different business models and pricing strategies. We will look at how you can draw inspiration from, but not become constrained by, precedence in how your competitors or other players in the market...
In this workshop, we will cover unit and overall economics – two sets of concepts that are necessary for you to learn to build a financially sustainable venture. We will look into key concepts around cost of goods sold (COGS), life time value (LTV), and customer...
In this workshop, we will cover the fundamentals of startup law, including but not limited to the following key concepts: Legal structure: The difference between C-Corp, S-Corp and LLC; why most startups incorporate in Delaware; and what you need to know in order to...
