by Elaine Chen | Jun 7, 2022
In this session we will use interactive activities to help you get to know other teams in the cohort. Hosted by the Derby Entrepreneurship Center (DEC). This event is open to Full Time participants of the Tufts Venture Accelerator only.
by Elaine Chen | Jun 7, 2022
In this workshop, we will explore how to define buyer personas for your stakeholders (including your end users, your economic buyers and more) for B2C (business to consumer), B2B (business to business), B2G (business to government) and other types of businesses...
by Elaine Chen | Jun 6, 2022
Marketing isn’t Sales, and Sales isn’t Marketing, but they are both joined at the hip since every product, every service and job needs to “sold” in order to close any deal. Our “Science of Sales” workshop explores process, tools, technology, metrics and most...
by Elaine Chen | Jun 6, 2022
The first thing to do in new venture creation is to build a deep understanding of the market and customers. We will review how we might define the market, come up with a segmentation framework, pick a beachhead market segment to start with, and conduct a quick market...
by Elaine Chen | Jun 6, 2022
In this session, we will review key frameworks and concepts that we will be using to coach and guide your progress throughout the summer, including Lean Startup, Customer Development, Disciplined Entrepreneurship and importantly, Lean Canvas (BMC). We will be using...
