In this session, we will cover key concepts of how to build a diverse and well rounded team, how to work together effectively, how to deal with task and team conflict and more.
In this session, we will review key frameworks and concepts that we will be using to coach and guide your progress throughout the summer, including Lean Startup, Customer Development, Lean Canvas and more.
We will review how we might define the market, come up with a segmentation framework, pick a beachhead market, and conduct a quick market sizing and analysis exercise.
Our “Science of Sales” workshop explores process, tools, technology, metrics and most importantly, the people that are required to actually sell, close orders and bring in revenue.
In this go-to-market strategy workshop, we will look at buyer personas and the buying process and explore various ways to raise awareness for your solution.
In this workshop, we will cover the fundamentals of startup law.
In this workshop, we will cover unit and overall economics – two sets of concepts that are necessary for you to learn to build a financially sustainable venture.
In this workshop, we will explore various ways to make money through different business models and pricing strategies.
In this workshop on primary market research (PMR), we will provide a brief overview of the full range of qualitative and quantitative research techniques for entrepreneurs and innovators to build knowledge about their target customer.
Learn how to right-size a set of project management systems and practices that work for the size of team that you are running, so you can stay focused, stay on task, keep communications wide open.
In this workshop, Professors Wendy Grossman and Avital Shira will guide you through an interactive workshop where you will learn to apply Design Thinking to any professional setting.
