by Elaine Chen | Jun 13, 2022
In this workshop on primary market research (PMR), we will provide a brief overview of the full range of qualitative and quantitative research techniques for entrepreneurs and innovators to build knowledge about their target customer. We will do a skills clinic on two...
by Elaine Chen | Jun 7, 2022
In this workshop, we will explore various ways to make money through different business models and pricing strategies. We will look at how you can draw inspiration from, but not become constrained by, precedence in how your competitors or other players in the market...
by Elaine Chen | Jun 7, 2022
In this workshop, we will cover unit and overall economics – two sets of concepts that are necessary for you to learn to build a financially sustainable venture. We will look into key concepts around cost of goods sold (COGS), life time value (LTV), and customer...
by Elaine Chen | Jun 7, 2022
In this workshop, we will cover the fundamentals of startup law, including but not limited to the following key concepts: Legal structure: The difference between C-Corp, S-Corp and LLC; why most startups incorporate in Delaware; and what you need to know in order to...
by Elaine Chen | Jun 7, 2022
In this workshop, we will explore how to define buyer personas for your stakeholders (including your end users, your economic buyers and more) for B2C (business to consumer), B2B (business to business), B2G (business to government) and other types of businesses...
