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Entrepreneurial Workshop: Primary Market Research (Recording available)

Entrepreneurial Workshop: Primary Market Research (Recording available)

by Elaine Chen | Jun 13, 2022

In this workshop on primary market research (PMR), we will provide a brief overview of the full range of qualitative and quantitative research techniques for entrepreneurs and innovators to build knowledge about their target customer. We will do a skills clinic on two...
Entrepreneurial Workshop: Business Models and Pricing Strategy (Recording available)

Entrepreneurial Workshop: Business Models and Pricing Strategy (Recording available)

by Elaine Chen | Jun 7, 2022

In this workshop, we will explore various ways to make money through different business models and pricing strategies. We will look at how you can draw inspiration from, but not become constrained by, precedence in how your competitors or other players in the market...
Entrepreneurial Workshop: Making Money! (Recording available)

Entrepreneurial Workshop: Making Money! (Recording available)

by Elaine Chen | Jun 7, 2022

In this workshop, we will cover unit and overall economics – two sets of concepts that are necessary for you to learn to build a financially sustainable venture. We will look into key concepts around cost of goods sold (COGS), life time value (LTV), and customer...
Entrepreneurial Workshop: Entrepreneurial Business Law (Recording available)

Entrepreneurial Workshop: Entrepreneurial Business Law (Recording available)

by Elaine Chen | Jun 7, 2022

In this workshop, we will cover the fundamentals of startup law, including but not limited to the following key concepts: Legal structure: The difference between C-Corp, S-Corp and LLC; why most startups incorporate in Delaware; and what you need to know in order to...
Entrepreneurial Workshop: Go To Market Strategy (Recording available)

Entrepreneurial Workshop: Go To Market Strategy (Recording available)

by Elaine Chen | Jun 7, 2022

In this workshop, we will explore how to define buyer personas for your stakeholders (including your end users, your economic buyers and more) for B2C (business to consumer), B2B (business to business), B2G (business to government) and other types of businesses...
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