Marketing isn’t Sales, and Sales isn’t Marketing, but they are both joined at the hip since every product, every service and job needs to “sold” in order to close any deal. Our “Science of Sales” workshop explores process, tools, technology, metrics and most...
In this workshop, we will explore various ways your venture scan make money through different business models and pricing strategies. We will look at how you can draw inspiration from, but not become constrained by, precedence in how your competitors or other players...
The first thing to do in new venture creation is to build a deep understanding of the market and customers. We will review how you defined your target market, developed your segmentation framework, and review whether your chosen area focus is a good match for a...
In this workshop, Elaine Chen, Director of DEC and a veteran qualitative and quantitative researcher, will review customer discovery best practices, audit the research done to date by each team, and help you plan for ongoing customer research. Featuring a real life...
Small teams pride themselves on being fast, nimble and agile – but sometimes that can lead to chaos. Big teams understand how to operationalize and optimize processes – but sometimes that can lead to rigidity and friction. How might we right-size a set of...
