We will review how we might define the market, come up with a segmentation framework, pick a beachhead market, and conduct a quick market sizing and analysis exercise.
Our “Science of Sales” workshop explores process, tools, technology, metrics and most importantly, the people that are required to actually sell, close orders and bring in revenue.
In this go-to-market strategy workshop, we will look at buyer personas and the buying process and explore various ways to raise awareness for your solution.
In this session we will use interactive activities to help you get to know other teams in the cohort.
An improv workshop is an excellent way to warm up our creative juices. Our improv workshop will be led by Matt McMahan, Assistant Director of Comedic Arts at Emerson College.
In this workshop, we will cover the fundamentals of startup law.
In this workshop, we will cover unit and overall economics – two sets of concepts that are necessary for you to learn to build a financially sustainable venture.
In this workshop, we will explore various ways to make money through different business models and pricing strategies.
In this workshop on primary market research (PMR), we will provide a brief overview of the full range of qualitative and quantitative research techniques for entrepreneurs and innovators to build knowledge about their target customer.
Learn how to right-size a set of project management systems and practices that work for the size of team that you are running, so you can stay focused, stay on task, keep communications wide open.
In this workshop, Professors Wendy Grossman and Avital Shira will guide you through an interactive workshop where you will learn to apply Design Thinking to any professional setting.
Learn how to right-size a set of project management systems and practices that work for the size of team that you are running, so you can stay focused, stay on task, keep communications wide open.
