We will review how we might define the market, come up with a segmentation framework, pick a beachhead market, and conduct a quick market sizing and analysis exercise.
Our “Science of Sales” workshop explores process, tools, technology, metrics and most importantly, the people that are required to actually sell, close orders and bring in revenue.
In this go-to-market strategy workshop, we will look at buyer personas and the buying process and explore various ways to raise awareness for your solution.
In this session we will use interactive activities to help you get to know other teams in the cohort.
An improv workshop is an excellent way to warm up our creative juices. Our improv workshop will be led by Matt McMahan, Assistant Director of Comedic Arts at Emerson College.