In this workshop, NSF iCorp alum and award winning medical device entrepreneur, Idicula Mathew, will review customer discovery best practices, audit the research done to date by each team, and help you plan for ongoing customer research.
We will then help you explore how market selection leads to building buyer personas and an associated buying process, starting with how your economic buyer or end user becomes aware they have a problem, search for and evaluate a solution, then make a decision to buy or adopt that solution.
We will review your pro-forma profit-and-loss statement (P&L) and help you examine your assumptions and ask the hard questions even though all the numbers are bound to be wrong at this early stage.